JEFFERSON CITY, MO - The
National Biodiesel Board’s latest national advertising campaign hit airwaves in
September with biodiesel and renewable diesel education aimed at key decision
makers on the benefits of these advanced fuels.
ad campaign strives to increase consumer acceptance and industry growth through
education and promotion,” says NBB Director of Communications Kaleb Little.
“Biodiesel is better and cleaner than petroleum diesel – with proven
environmental, health, and economic benefits – and it is ready to use now.
There are a million reasons to use biodiesel, but we have broken it down to the
most basic benefits for this effort."
by the United Soybean Board, U.S. Canola Association, and a dozen Qualified
State Soybean Boards, this educational campaign allows NBB to reach key
decision makers, and audiences who may be less familiar with the biodiesel and
renewable diesel industry. Along with national buys, a major component includes
targeted advertising in the Washington D.C., mid-Atlantic, and California
year, NBB's advertising campaign saw nearly 345,000 engagements and 13.6
million impressions across various platforms. The 2020 campaign features new ad
creative that highlights NBB members and Next Generation Scientist for
excited we are able to highlight a handful of our hardworking members and
industry stakeholders as part of the effort this year," Little said.
"The unique stories of the individuals within our industry are one of the
things that make it great. These are some of the most passionate, innovative,
hard working individuals, brought together by a common goal -- bringing better,
cleaner fuels to American consumers."
members involved in the national campaign include governing board member and
Nebraska farmer, Greg Anderson; President of HERO BX, Chris Peterson; President
and CEO of the North American Renderers Association, Nancy Foster; CEO of New
Leaf Biofuel, Jennifer Case; President of Newport Biodiesel, Blake Banky; and
Next Generation Scientist for Biodiesel Co-Chair, Zenith Tandukar.
can see the videos used throughout the campaign now on the NBB YouTube page. Also, to discover more
about the campaign, please visit bettercleanernow.com.
from an increasingly diverse mix of resources such as recycled cooking oil,
soybean oil and animal fats, biodiesel and renewable diesel are better, cleaner
fuels that are available now for use in existing diesel engines without
modification. NBB is the U.S. trade association representing the entire
biodiesel and renewable diesel value chain, including producers, feedstock
suppliers, and fuel distributors.
For more about biodiesel, visit www.biodiesel.org.